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Job Details

Digital and Direct Marketing Executive - Luxury Travel Company

Job title: Digital and Direct Marketing Executive - Luxury Travel Company
Contract type: Permanent
Location: London
Industry: Tour Operators
Salary £35k per year + Exceptional Benefits
Reference: TY23691
Contact name: Tony Yerasimou
Contact email: tony@tmstalent.co.uk
Job description

Digital and Direct Marketing Executive

SW London

£35,000 + Exceptional Benefits

My Client is a leading luxury travel featuring a bespoke niche travel product selling through both trade agent partners and directly to the public consumer.

They are now recruiting for a Digital Direct Marketing Executive to be responsible for developing their digital marketing plans and delivering some direct marketing.

This role covers e-mail, display and search advertising, maintaining the website, some social media, and digital projects.

Candidates to be considered must have previous marketing experience gained within a commercial environment.

Digital and Direct Marketing Executive Responsibilities:

  • Assist with managing paid social media advertising and boosted posts, to deliver results within budget
  • Manage the email strategy, including sales emails, the customer journey, email programmes (brochure follow ups and welcome home)
  • Implement on going test and learn plans to ensure emails are performing as strongly as possible
  • Work with the digital marketing agency to create display, search and social adverts. Implement test and learn plans, and amend strategies accordingly. Provide regular reporting to senior management on results
  • Provide digital support around events including social media coverage, ticket invitation emails and more.
  • Assist in developing copy for: direct marketing, advertisements, email, website content, television and radio commercials, customer information and customer journey documentations and any other associated projects.
  • Managing and executing all aspects of a high frequency, high volume direct marketing plan.
  • Use analytics to evaluate success, reporting on campaign effectiveness and ROI.

Digital and Direct Marketing Executive Experience Required:

  • Extensive marketing experience gained in a commercial environment
  • Experience of utilising online social media platforms, e.g. Facebook, Twitter, Instagram, etc.
  • Experience in managing results-driven digital marketing campaigns, from planning to implementation.
  • Knowledge of Google Analytics, SEO and PPC.
  • Experience of proof reading and editing
  • Experience of working across media platforms including press, direct mail and TV
  • Experience of managing direct marketing campaign and search engine marketing

Digital and Direct Marketing Executive Salary and Benefits:

  • Base Salary of £35,000
  • 31 days annual leave
  • Pension
  • Healthcare
  • Holiday concessions and discounts

To apply for the Digital and Direct Marketing Executive role, please email your CV to tony@tmstalent.co.uk or call Tony on 0207 812 3820 for additional information on the role and company