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Job Details

Marketing Coordinator

Job title: Marketing Coordinator
Contract type: Temporary
Location: London
Industry: Tour Operators
Reference: PG257MC
Contact name: Perry Gray
Contact email:
Job description

Marketing Coordinator - Maternity Cover (15 months)

A fantastic opportunity has arisen for an experienced Marketing Coordinator to join our client, a well-established, successful Tour Specialist in London. Working on a 15 moth contract, in a fast paced, fun working environment.  

Key responsibilities:

-          Overall management of the website using the Tigerbay CMS including loading new tours, image resizing and uploading, and daily updating (i.e. itinerary changes, homepage promotions, special offers, late availability)

-          Managing website developments, including adding floodlight tags, creating landing pages and making changes to the CSS in the CMS (Tigerbay)

-          Co-ordinating two teams during brochure/mailing/special offer loading to ensure tours are accurate and made live within deadline

-          Proofreading new tours before making live

-          Assistance in launching new website, working closely with a web agency and loading the new site

-          Uploading brochures to third party sites (Inbro and Catalink)

-          Working closely with our digital agency to communicate areas of focus, targets and analysing ROI. Approving PPC and Display campaigns

-          Working with the Design team to brief online display creative, approving and sending to digital agency

-          Occasional assistance with the email marketing strategy; working with the Marketing Executive to produce and distribute weekly emails, analysing responses and liaison with external email provider

-          Assistance with social media activity – Facebook, Twitter, Instagram and Pinterest

-          Database maintenance including brochure requests, sending to fulfilment house and updating client records

-          Assistance with the SEO strategy, including working closely with the SEO agency to assist with on-site optimisation including meta descriptions, page titles, headings and page content to enhance rankings

-          Creative writing for the blog

-          General administration such as processing invoices, research and in-depth analysis of campaigns using Google Analysis

-          Occasional assistance with writing copy and proofreading offline adverts

Experience & Skills:

-          At least 2 years’ experience working with a customer facing website.

-          Previous experience of working with Content Management Systems. Tigerbay CMS advantageous.

-          Experience with using Photoshop.

-          Knowledge and experience of managing PPC and SEO campaigns

-          Experience with Google Analytics

-          Good command of the English language is essential.

-          High standard of copy writing skills.

-          Excellent proofing skills.

-          Ability to work to tight deadlines.

-          Ability to work alone and as part of a team.

-          Ability to manage own workflow, with good time management skills.

-          Online marketing/digital qualification advantageous.

-          Knowledge of HTML advantageous.

-          Ability to multitask.

-          Experience in the Travel Industry

 

To apply for this role - please contact Perry Gray

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